Green is for the Money, Gold is for the...MP3? (Blog Prompt #4)
Ahh...the music industry, the biggest pimp game since...well...the pimp game. Selling sound, fricken genius! It couldn't last forever, could it? It can if these big time execs are willing to adapt to this new age. Execs look at the Internet as a threat, but it could be a gold mine. I believe it will, but it will be a slow process and be done by genre. I think hip-hop/urban music has already adapted to the change, even before the Internet explosion. With mainstream labels initially shying away from signing hip-hop acts, a lot of artists had to learn how to cut out the middle man and market themselves without the backing of a major label, Russell Simmons' Def Jam Records, Eric "Eazy E" Wright's Ruthless Records, or Marion "Suge" Knight's Death Row Records for example.